The Red Hoodie Foundation is a nonprofit organization working against the unjust profiling of individuals based on race or stereotype. This organization was founded on March 22, 2012, in response to the fatal shooting of 17-year-old Trayvon Martin, which took place February 26, 2012.
Trayvon Martin was not only targeted for the color of skin, but also for the fact he was wearing a hoodie; he was stereotyped. George Zimmerman, the volunteer neighborhood watch captain, saw Trayvon as a threat – prompting him to profile, pursue, and kill Trayvon as he strolled down the street on his way back home after purchasing a couple of “snacks”. At the time of incident, Trayvon Martin was armed only with a bag of Skittles® and some Arizona® Iced Tea.
To commemorate the death of Trayvon Martin and raise awareness to all other victims of racial and stereotypical profiling, we are asking anyone who supports our cause to take a picture of yourself (or your friends & family) wearing a red hoodie and share it with us by sending your photos to us in a “message” on our Facebook page. We will be compiling all the pictures collected into one large collage for the world to see.
The wearing of a red hoodie represents your taking a stand against racial and stereotypical profiling. The Red Hoodie Movement will forever be ongoing – helping to guarantee all victims of such profiling will never be forgotten.
Because stereotypes affect virtually every race, color, sex, creed, religion, etc., our movement is multicultural and all-inclusive. Anyone can participate (even the family pet!).
Thank you in advance for your continued participation.
Please note: Although we have not begun seeking donations or actively fundraising, rest assure all future proceeds will go towards raising awareness and prevention of racial or stereotypical profiling.
United, we stand! ► #HoodiesUp
© 2012 Red Hoodie Foundation, Inc.